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10+ years of experience in 1 place
We've built this resource based on over a decade of building SaaS products. In 2024 alone, this playbook helped eight founders build 6-figure products.

What is this?
Every day, we'll break down 1 practical rule of SaaS growth, helping you build a profitable SaaS company step-by-step.
By the end of the course, you'll have a complete, actionable playbook in hand, ready to guide you through your SaaS journey.
Plus, you'll gain access to interactive lessons, expert-driven tips, downloadable templates, worksheets, checklists, and SaaS experts’s pro-tips to support your growth.
Here’s What You’ll Learn:
How to identify market needs and validate your SaaS idea.
Crafting a compelling value proposition and defining your MVP.
The secrets to an effective go-to-market strategy, including pre-launch marketing.
Growth hacking techniques, customer onboarding, and retention strategies.
And much more across 31 action-packed lessons.
Table of Contents
1
So, you want to start a SaaS?
2
Identifying Market Needs
3
Defining Your SaaS Idea
4
Building Your Value Proposition
5
Understanding Customer Personas
6
Competitive Analysis
7
Building a Business Model
8
Crafting a Business Plan
9
Defining Your MVP
10
Building a Development Team
11
Project Management Tools
12
Creating Wireframes and Prototypes
13
Setting Up Your Tech Stack
14
Development Best Practices
15
Pre-Launch Marketing
16
Pricing Strategies
17
Creating a Go-to-Market Strategy
18
Social Media Marketing
19
Content Marketing
20
Email Marketing
21
Influencer and Partner Marketing
22
Customer Onboarding
23
Customer Support and Success
24
Metrics and KPIs
25
Growth Hacking Techniques
26
Retention Strategies
27
Upselling and Cross-Selling
28
Scaling Your Operations
29
Fundraising and Investment
30
Legal Considerations
31
Continuous Improvement
32
Delivering the Playbook
Learn from the experts who have been there
This course goes beyond theory. We invited real-life SaaS founders, marketers, and even – a SaaS-specialized legal expert!
Get first-hand insights on building a resilient SaaS from people who’ve already done that:
A gallery of experts, for now hidden avatars,
we’ll show it one by one, via posts:

John Ozuysal
Founder @ House of Growth

Sergiu Bungărdean
Founder @ Demand Hive

Adrian Serafin
Head of Growth & Marketing @ Rhapsody

Ilze Švarcbaha
Founder @ Not Scheduled

Ognjen Gatalo
Co-Founder
Co-Founder @ Contiyo

Annabelle S. Knappe
Teamlead Product & Marketing @Reachbird

Andrew Witzenfeld
CTO @ JamDoughnut

James Walker
Founded and scaled multiple start ups