6 Product-Led Growth Examples for Inspiration

In today’s increasingly mature and congested software-as-a-service (SaaS) sector, new products need to be quite exceptional to stand out. If they are, the products themselves can serve as the best marketing and sales tools that a business will ever possess. From resolving pain points to simplifying everyday life, products that effectively market themselves often lead to rapid growth and customer acquisition.

One of the benefits of this market maturity is the ability to study how other firms have tailored their product-led growth SaaS platforms to achieve optimal results. In this article, we take six product-led growth examples from different sectors and markets, drilling down to determine how and why they succeeded. From here, you can draw conclusions on how the best product led growth companies operate, determining what your own brand or business can learn.

The path to success

First, we need to answer a simple question: How can a B2B SaaS enterprise product company adopt a product-led growth model successfully? The answer is explained in detail in our feature on why it’s important for your SaaS business to adopt this model, but these are the key points:

  1. The product should be initially free to use, with remuneration through a freemium model, free trial, or paid upgrades for additional functionalities like technical support.
  2. It ought to dovetail with other platforms, either complementing or expanding on their functionalities.
  3. It must be easy to recommend, share, and install, allowing one employee or firm to encourage others to mirror their adoption.
  4. It needs to be simple to understand, with tutorials and on-screen prompts (if appropriate) guiding even inexperienced users toward key outcomes.

Product-led growth SaaS case studies

Now let’s look at half a dozen product led growth examples, to see how the best product-led growth companies blazed a trail for the rest of us.

1. Dropbox

Dropbox wholeheartedly embraced the four points above to become a billion-dollar business. It provides enough free cloud storage to build reliance among registered users, who can share files and folders with non-Dropbox users with two mouse clicks. Creating an account takes seconds and folders are intuitive to use; paid upgrades are affordable, but referrals also boost storage volumes.


2. Trello

Before Trello launched a decade ago, who knew that we needed a web-hosted to-do list featuring pinboards and color-coded sticky notes? Today, everyone from project managers to magazine editors would be lost without Trello’s columns of notes and attachments. This is a product many people discover when a third party adds them to a board, before creating their own boards later.


3. Cazoo

The European motor trade was static until Cazoo arrived like a wrecking ball. Their simple-to-use website covers a huge roster of used vehicles, with warranties and guarantees bundled into every sale. Further value is added through a free part-exchange valuation service on the same website, there are flexible finance options online, and buyers can log in to manage service plans or quotes.


4. Airtable

We’re accustomed to using SaaS platforms to build websites (Wix, WordPress) and edit images (Pixlr, GIMP), so why not use them to build apps as well? Airtable offers the same sort of templates and extensions as web design sites, letting customers create visual and interactive apps in no time. No-code is perhaps the ultimate encapsulation of SaaS, enabling anyone to quickly develop an MVP.


5. DocuSign

Arguments raged about the legality of electronic signatures and online approvals until DocuSign drew a literal and metaphorical line under proceedings. It’s free to create an account, and you don’t need one to receive a document with an e-signature attached. Users pay as they sign, and the simplicity of this online signature service doesn’t make it any less compelling post-pandemic.


6. SurveyMonkey

Everyone loves expressing an opinion nowadays, so being invited to participate in a SurveyMonkey questionnaire is very appealing. On completion, even an unregistered guest automatically becomes a SurveyMonkey client, and is invited to create their own survey. This viral recommendation model also builds brand awareness with every survey conducted, and every individual contacted.


Going for growth

The six companies listed above have all succeeded by cleverly marketing a simple yet valuable product or service, only levying fees once users are sufficiently engaged. Each company has closely monitored growth and progress at every stage of development, which is something we explore in greater depth in this article [INSERT LINK TO How to Measure Your Product-Led Growth: XX Metrics and KPIs ONCE PUBLISHED]. In the meantime, if you’d like more advice on product-led growth examples relevant to your specific niche or sector, give us a call to find out how our digital product agency can help your brand to grow organically.

SaaS expertise to your inbox

Join the group of Founders & CEOs and learn everything you need to build your SaaS product and grow your business.

Follow us on social media

Máté Várkonyi

Máté Várkonyi

Co-founder of VeryCreatives



Digital Product Agency

Explore more topics

  • Product Discovery

    Product Discovery

    Essential tips for exploration, finding a target market, reducing risks, going from zero to 0.1.

    Browse Product DiscoveryArrow
  • Product Strategy

    Product Strategy

    Useful tips about market positioning, scoping workshops, risk management and product-market-fit.

    Browse Product StrategyArrow
  • Minimum Viable Product

    Minimum Viable Product

    Best practices about idea validation, scoping, staffing, platforms and building a minimum viable product.

    Browse Minimum Viable ProductArrow
  • Business Model

    Business Model

    Articles about business models, recurring revenue, subscription models, and pricing strategies.

    Browse Business ModelArrow
  • Digital Transformation

    Digital Transformation

    Application of digital innovation to existing business problems.

    Browse Digital TransformationArrow
  • Outsourcing


    Benefits of outsourcing product development, fixed-price agile, build vs. buy.

    Browse OutsourcingArrow
Schedule a free consultation with us!

Book a free consultation!

Save time and money by getting the answers to all the questions you might have about your project. Do not waste your time spending days on google trying to extract the really valuable information. We are here to answer all your questions!