Growth

Scaling and growing a digital product, metrics and KPIs.

• NPS for SaaS: What It Is, Benchmarks, Why Track It

  

  NPS for SaaS: What It Is, Benchmarks, Why Track It

  Learn about NPS for SaaS in our comprehensive guide. Uncover its definition, explore industry benchmarks, and grasp the significance of tracking it.

  April 9, 2024  -  5 min read

• Mobile App Tracking: Everything You Need to Know

  

  Mobile App Tracking: Everything You Need to Know

  Discover the different types of mobile app tracking and how to implement them responsibly. Get practical guidance for balancing user privacy and data-driven insights.

  March 4, 2024  -  7 min read

• How a Craft Team Can Elevate Company Culture?

  

  How a Craft Team Can Elevate Company Culture?

  A craft team can ensure mutual growth among peers, creating a company culture of growth and advancement. Learn how.

  October 19, 2023  -  6 min read

• How to Measure Your Product-Led Growth: Product Value Metrics

  

  How to Measure Your Product-Led Growth: Product Value Metrics

  Product-led growth is the fastest way to scale your business. Learn how to use these KPIs and metrics to measure your progress.

  October 28, 2022  -  5 min read

• 4 Product-Led Growth Tools and Software to Use in 2023

  

  4 Product-Led Growth Tools and Software to Use in 2023

  Product-led growth is a great way to guide your project's development over time, but you'll need the right tools to make it work. Here are a few great options.

  October 25, 2022  -  5 min read

• 6 Product-Led Growth Examples for Inspiration

  

  6 Product-Led Growth Examples for Inspiration

  Can a B2B SaaS enterprise product company adopt a product-led growth model? The answer is yes—and these brands have succeeded by doing just that.

  October 14, 2022  -  5 min read

• How to Build a Product-Led Growth Strategy for Your SaaS Company

  

  How to Build a Product-Led Growth Strategy for Your SaaS Company

  Many SaaS companies have grown to over $100 million in revenue. Find out how to create a product-led growth strategy and execute it with best-practice techniques.

  October 14, 2022  -  5 min read

• Product-Led Growth: What It Is and Why It’s Important for Your SaaS Business

  

  Product-Led Growth: What It Is and Why It’s Important for Your SaaS Business

  The benefits of product-led growth are compelling, but it takes a company-wide mindset for any SaaS business to adopt this philosophy.

  October 12, 2022  -  5 min read

• How to Calculate Customer Lifetime Value for Your SaaS Business

  

  How to Calculate Customer Lifetime Value for Your SaaS Business

  Calculating customer lifetime value demonstrates the importance of retaining existing clients—and the cost of losing them prematurely.

  August 24, 2022  -  5 min read

• How to Get Your App Noticed in the App Store

  

  How to Get Your App Noticed in the App Store

  Getting your audience’s attention on the App Store can be tricky. This article should get you heading in the right direction.

  August 17, 2022  -  4 min read

• How to Get Your App Featured in the App Store: 8 Tips to Try

  

  How to Get Your App Featured in the App Store: 8 Tips to Try

  Getting featured in Apple's App Store can mean big things for your new release, but it’s easier said than done. Here are some tips to get there.

  August 8, 2022  -  8 min read

• How to Build SaaS Customer Acquisition Strategy

  

  How to Build SaaS Customer Acquisition Strategy

  As a SaaS company, acquiring customers is crucial for your long-term survival. Here are the details on how you can go about strategically landing new leads.

  July 26, 2022  -  8 min read

• Ultimate Guide to SaaS Customer Acquisition Cost

  

  Ultimate Guide to SaaS Customer Acquisition Cost

  Understanding SaaS customer acquisition cost and customer lifetime value is integral to ensuring you don’t overspend when acquiring new customers.

  July 8, 2022  -  9 min read

• SaaS vs COTS (Commercial off the Shelf) software: What's the Difference?

  

  SaaS vs COTS (Commercial off the Shelf) software: What's the Difference?

  COTS (Commercial off the Shelf) and SaaS solutions are meant to make life easier for IT departments everywhere. Learn what makes them different and when to use them.

  June 1, 2022  -  5 min read

• The ARPA Metric for SaaS Businesses

  

  The ARPA Metric for SaaS Businesses

  Metrics make a major difference for fledgling SaaS companies. Learn what ARPA is and how it can help your business grow.

  April 27, 2022  -  5 min read

• How the SaaS Sales Cycle Works

  

  How the SaaS Sales Cycle Works

  The SaaS sales cycle may vary in length, but the process is usually the same. Learn how it works and how you can improve yours here.

  April 20, 2022  -  8 min read

• What Is SaaS Cohort Analysis and How Does It Work?

  

  What Is SaaS Cohort Analysis and How Does It Work?

  SaaS cohort analysis is essential for determining why users are churning. The analysis provides data regarding customer behavior and churn patterns.

  April 14, 2022  -  5 min read

• 4 Saas Metrics Benchmarks: How to Track Your Success

  

  4 Saas Metrics Benchmarks: How to Track Your Success

  SaaS metrics benchmarks can make a major difference in the way you track your company’s growth over time. Here are a few you should consider.

  March 29, 2022  -  5 min read

• 8 Strategies for Growing a SaaS Business in 2022

  

  8 Strategies for Growing a SaaS Business in 2022

  Growing a SaaS business in 2022 has its challenges. However, it’s attainable if you diversify your strategies and have the right attitude.

  March 22, 2022  -  9 min read

• Gross Retention Vs. Net Retention For Saas Companies

  

  Gross Retention Vs. Net Retention For Saas Companies

  Revenue retention marks your company’s ability to stay afloat in lean times and grow over the long term. This post covers everything you need to know about gross and net retention.

  March 9, 2022  -  5 min read

• 5 SaaS Startup Podcasts You Should Be Listening To

  

  5 SaaS Startup Podcasts You Should Be Listening To

  Strategic SaaS business information may feel hard to come by, but a bunch of podcasts are available to help you enter the space with confidence. This article covers seven podcasts you must follow.

  March 2, 2022  -  3 min read

• SaaS Marketing Strategies for Success

  

  SaaS Marketing Strategies for Success

  Learn about three SaaS marketing strategies you can use to generate more traffic, increase conversions, and make your service stand out.

  February 15, 2022  -  4 min read

• Calculating the SaaS Magic Number

  

  Calculating the SaaS Magic Number

  Learn how the SaaS magic number is a pre-requisite for understanding and driving the growth ambitions of SaaS-based startup businesses.

  February 10, 2022  -  5 min read

• What Is the Rule of 40 for SaaS Companies?

  

  What Is the Rule of 40 for SaaS Companies?

  What is the Rule of 40? Learn what it is, what it means for SaaS companies, and how it pertains to the growth and profitability of your business.

  January 25, 2022  -  5 min read

• AARRR Pirate Metrics

  

  AARRR Pirate Metrics

  You can make the most of your company’s metrics and sound like a pirate at the same time by using the AARRR metrics framework. Here’s how!

  July 18, 2021  -  5 min read

• What Is a Key Performance Indicator (KPI)?

  

  What Is a Key Performance Indicator (KPI)?

  Organizations use key performance indicators to track their progress toward business objectives and to gain insights that help teams achieve success.

  June 30, 2021  -  5 min read

• Digital Transformation. Where is the ROI?

  

  Digital Transformation. Where is the ROI?

  Study some of the most successful Digital Transformation examples to identify how you can improve your business outcomes by embracing technology.

  September 16, 2020  -  9 min read

• Start Measuring Growth Early - SaaS KPIs to Track

  

  Start Measuring Growth Early - SaaS KPIs to Track

  See what happens when you wait to start measuring SaaS KPIs - and learn the 6 common metrics to measure performance and guide your decisions.

  September 1, 2020  -  8 min read