Podcasts have seen tremendous growth over the years, blossoming into an industry all their own since they were first brought to life by Dave Winer in the early 00’s.
Among many other popular topics touched on by successful podcasts are those pertaining to business concerns. Businesses, in particular, looking to touch base with their audiences, are partly responsible for the emergence of these types of podcasts.
Software as a service or SaaS operations have become a hot topic within this niche podcasting space and there are already plenty of professional podcasts about it. But, not all podcasts are made the same - only the best SaaS podcasts are worth listening to.
Benefits of business podcasts
Business podcasts can offer a lot of value. Businesses take to the medium to boost their standing as influential hubs within their respective industries. Boosting brand awareness is great, but not all podcasts are intended to deliver marketing messages. Many can help business leaders and the general public in improving their own performance.
Here are some of the best podcasts for SaaS startups.
SaaS podcasts you should tune into
1. The SaaS Podcast with Omer Khan SaaS Club, saasclub.io
This SaaS sales podcast produces some helpful content regularly. Learn how seven figure SaaS companies were built from the ground up and who some of the most influential SaaS founders around the world are by tuning in. Topics include fundraising, first-time business founding, and engineering concerns.
2. The Modern SaaS Podcast on Apple Podcasts, podcasts.apple.com
The Modern SaaS Podcast is a valuable round-up of interesting topics in the space relating to building and growing B2B SaaS companies from scratch. You can expect to learn all about defining your company’s objectives, choosing suitable platforms and solutions from the many varieties currently available for scaling your operations.
3. How To SaaS on Apple Podcasts, podcasts.apple.com
How to SaaS presents a large variety of topics unique to the industry, discussed with care and consideration in a variety of interviews. Founders, CEOs and other leaders in the space chime in at regular intervals to present powerful strategies, tips and information that can help you make pivotal decisions for your own SaaS operation.
From allocating the proper amount of capital to content marketing and deploying aggressive acquisition strategies for rapid scaling, there’s a lot of valuable information you can gain from this podcast.
4. SaaS District on Apple Podcasts, podcasts.apple.com
SaaS District produces content in the context of SaaS acquisitions and mergers. Design topics are covered too, ranging in focus from UI and UX interests covered by top designers to tips on accommodating user needs more effectively.
Interviews are common in this podcast and leading experts in B2B sales strategy offer priceless advice on many key concerns.
5. SaaS Breakthrough on Apple Podcasts, podcasts.apple.com
SaaS Breakthrough brings some of the best marketing advice and more directly to your ears with regular, relevant updates from industry insiders.
Prepare to learn unique secrets like how you can keep your marketing team moving in the right direction and what kinds of marketing campaigns are getting real results at the moment. Think of this podcast as a marketing mastermind zone put through a SaaS-specific lens.
Revenue retention and audience acquisition are covered in detail in this podcast.
Learn more about the business of SaaS with VeryCreatives
Braving the SaaS market with your own unique business idea can seem incredibly daunting. After all, many companies simply fail to make their mark after trying everything imaginable to carve out their own space among endless competitors.
These SaaS marketing podcasts can be a great way to get your bearings in the SaaS space and explore the possibilities, pitfalls and plans that other founders have faced themselves.
However, when you find yourself yearning to make the leap or reinforce your current business plan with tested techniques, it helps to have a dedicated team of knowledgeable advisors on call for assistance.
Here at VeryCreatives, digital product development is what we do and our team is more than happy to help you find your way to a profitable product launch. Book a call with us and take your SaaS business to the next level.