Industry Benchmarks

SaaS Metrics by Industry

Generic SaaS benchmarks lie to vertical founders. A 2% monthly churn rate means something very different in legaltech than in a consumer app. These guides give you the real numbers — by industry.

2

Vertical SaaS industries covered with specific benchmarks

10+

Free SaaS calculators to measure your own metrics instantly

2025

Benchmarks updated with the latest VC and operator data

Browse by industry

LegalTech SaaS Metrics

  • Churn
  • CAC Payback
  • NRR

Generic SaaS benchmarks lie to vertical founders. A 2% monthly churn rate means something very different in legaltech than in a consumer app. These guides give you the real numbers — by industry.

MarTech SaaS Metrics

  • Churn
  • NRR
  • LTV:CAC
  • CAC Payback

6.2% average monthly churn - nearly 3x the SaaS norm. What good metrics look like in a market with 15,384 competing tools and ROI-obsessed buyers who measure everything.

Calculate your own numbers

These benchmark guides tell you what good looks like in your industry. Our free calculators tell you where you actually stand.

Why VeryCreatives?

Building a vertical SaaS product?

VeryCreatives builds SaaS for non-tech founders in legaltech, fintech, and beyond. We know the metrics — because we've shipped the products.