Product Strategy

Useful tips about market positioning, scoping workshops, risk management and product-market-fit.

  • Lean Canvas vs. Business Model Canvas: Which One Should You Choose?

    Lean Canvas vs. Business Model Canvas: Which One Should You Choose?

    Creating a canvas for your business can help determine where your attention should be in its earliest stages. Here’s how canvases work

    July 18, 2022  -  5 min read

  • SaaS Application Development: From Idea to Execution

    SaaS Application Development: From Idea to Execution

    SaaS application development is a process that starts with an idea and ends with a fully functional, scalable, and secure application.

    May 18, 2022  -  5 min read

  • 7 SaaS Pricing Tips to Effectively Balance Price Sensitivity with Revenue

    7 SaaS Pricing Tips to Effectively Balance Price Sensitivity with Revenue

    In this article, we highlight key pricing approaches to use with SaaS services to optimize customer satisfaction and product revenue.

    December 8, 2021  -  5 min read

  • High-Touch vs. Low-Touch SaaS Models: What’s the Difference?

    High-Touch vs. Low-Touch SaaS Models: What’s the Difference?

    Building a SaaS product is just the first step. Dive deeper as we discuss the difference between high-touch and low-touch SaaS models and making them a success.

    September 15, 2021  -  5 min read

  • Introduction to Lean Canvas for Startups

    Introduction to Lean Canvas for Startups

    The Lean Canvas business plan is a document that lets startups easily brainstorm ideas about their business model and increases their odds of success.

    September 6, 2021  -  5 min read

  • How to Conduct Competitive Research for Your MVP

    How to Conduct Competitive Research for Your MVP

    Learn how competitive research better informs your MVP creation process and how analyzing your competitors isn’t as hard as you think.

    August 23, 2021  -  5 min read

  • Want to Improve Your Subscription Renewals? Here’s What You Should Know

    Want to Improve Your Subscription Renewals? Here’s What You Should Know

    Subscription renewals may be super important for maintaining your company's growth trajectory, but you’ll need to be proactive to keep customers around.

    August 16, 2021  -  5 min read

  • Subscription Based Business Models in eCommerce

    Subscription Based Business Models in eCommerce

    A subscription based business model can work for eCommerce businesses with physical products too! Learn what models exist and how they can help.

    July 12, 2021  -  5 min read

  • How to Lose Money with Subscription Pricing

    How to Lose Money with Subscription Pricing

    Subscription pricing can be highly profitable, but it can also cost your business money if you make the mistakes we discuss in this article.

    June 16, 2021  -  5 min read

  • How to Test Your Startup Idea Using Market Validation

    How to Test Your Startup Idea Using Market Validation

    Market validation is an excellent way to get your next product going without risking a failed launch-in this article, we’ll tell you how.

    May 19, 2021  -  5 min read

  • 5 Ways To Bootstrap Your Digital Product

    5 Ways To Bootstrap Your Digital Product

    Bootstrapping your next digital product could be a great way to get it off the ground without overstretching resources. Find out how here!

    May 4, 2021  -  5 min read

  • How to Generate Recurring Revenue Without a Subscription Model

    How to Generate Recurring Revenue Without a Subscription Model

    Recurring revenue can keep your company on track even in hard times. Learn how to generate recurring revenue without using a subscription sales model.

    April 22, 2021  -  5 min read

  • Why Your Business Should Be Working on Innovative Solutions with an Agency

    Why Your Business Should Be Working on Innovative Solutions with an Agency

    Working with a digital product agency provides many benefits for enterprises, including increased flexibility, rapid execution, and a more personalized approach!

    April 14, 2021  -  5 min read

  • How to Identify the Target Market for Your Startup Product

    How to Identify the Target Market for Your Startup Product

    Defining your ideal audience can transform your startup’s approach to business and achieving product-market fit. Here’s how to identify your target market.

    April 12, 2021  -  5 min read

  • How to Market Your Minimum Viable Product

    How to Market Your Minimum Viable Product

    Creating a minimum viable product is only half the battle. Today’s competitive markets demand expert marketing to match your MVP.

    March 24, 2021  -  5 min read

  • What You Need to Know About Concept Testing

    What You Need to Know About Concept Testing

    Concept testing can be a great benefit to your business, but only when implemented correctly. Here’s what it takes-and how VeryCreatives can help.

    March 18, 2021  -  5 min read

  • When Subscription Pricing Works and When It Doesn't

    When Subscription Pricing Works and When It Doesn't

    Planning a subscription pricing structure for your brand may seem daunting, but it doesn't need to be. Read this to learn why!

    March 11, 2021  -  9 min read

  • Key Components of an Effective Product Strategy

    Key Components of an Effective Product Strategy

    From your project strategy workshop to your MVP, these are the key components to creating and executing an efficient product development strategy.

    March 4, 2021  -  5 min read

  • How to Craft a Successful Positioning Statement (and Why It Matters)

    How to Craft a Successful Positioning Statement (and Why It Matters)

    Crafting a positioning statement is vital to retaining customers and aligning your team's efforts with your company's goals. This article tells you how.

    February 12, 2021  -  6 min read

  • Choose the Right Communication Strategy for a Successful Software Project

    Choose the Right Communication Strategy for a Successful Software Project

    Choosing an effective communication strategy for your next software project can be tough, so we’re delving into the details to help you do it

    February 11, 2021  -  5 min read

  • Native vs. Cross-Platform Mobile Development: A Look into the Benefits

    Native vs. Cross-Platform Mobile Development: A Look into the Benefits

    Native vs. cross-platform development: Choose the approach that fits your mobile development project’s needs to reach milestones faster and satisfy more users.

    December 23, 2020  -  5 min read

  • 3 Important Benefits of Having an Internal Product Owner for Your Business

    3 Important Benefits of Having an Internal Product Owner for Your Business

    When you're working on a development project with a digital product agency, an internal product owner could be the key to your success. This article explains why.

    December 21, 2020  -  5 min read

  • How To Handle Risk Management in Software Development Projects

    How To Handle Risk Management in Software Development Projects

    Handling risk management in software involves adopting good practices before and after your project has begun. We'll tell you how.

    December 15, 2020  -  5 min read

  • 3 Completely Different Ways to Find Product-Market Fit

    3 Completely Different Ways to Find Product-Market Fit

    Having Trouble Finding Product-Market Fit? Try These 3 Methods

    October 21, 2020  -  5 min read

  • What is a Scoping Workshop and why do you need it?

    What is a Scoping Workshop and why do you need it?

    Learn all about how scoping (aka strategy) workshops help development teams and their clients set priorities, expectations, and costs for a development project.

    October 2, 2020  -  5 min read

  • How to avoid scope creep in Agile Development

    How to avoid scope creep in Agile Development

    Keeping your project scope in check is extremely important in agile development. Learn how to avoid scope creep by focusing on some key concepts.

    September 22, 2020  -  5 min read